Core Values
Production Power
We help affiliated agents sell more homes, make more money and work more efficiently.
At Coldwell Banker Realty, Production Power is a cornerstone of our commitment to empowering real estate agents. We strive to help agents sell more homes, increase their earnings, and work more efficiently. Our industry-leading Listing Tools enable agents to win more listings and close more sales through advanced technology and innovative programs. With our Personal Marketing Tools, agents can uniquely brand themselves in the marketplace using high-end marketing materials that provide a competitive edge. Our Core Tools simplify workflows with automated reporting, secure online storage, paperless transactions, and more, making processes easier for both agents and their clients. Additionally, our Lead Tools support business growth with a robust online marketing strategy that delivers more leads and an integrated system to manage them effectively. At Coldwell Banker Realty, Production Power is central to fostering success and efficiency in the real estate industry.
Coaching to Confidence
We enable new and experienced agents to expand their sales and business development skills with effective education, coaching and support through world-class education programs.
At Coldwell Banker Realty, Coaching to Confidence is a fundamental value that empowers our agents to expand their sales and business development skills through effective education, coaching, and support. We offer tailored Sales and Business Coaching opportunities designed for both individual and team success, provided by knowledgeable internal and external coaches. Through Coldwell Banker University®, we provide world-class education programs such as Achieve Maximum Productivity (AMP!), Outlist|Outlast, and more, enabling new and experienced agents to enhance their skills. Agents who attend CBU Learning Center courses see significant benefits, including 10% more listings, 15% more closed units, and 21% higher sales volume compared to those who do not. Our Collaborative Peer Panels and Mastermind Sessions offer high-quality, results-based discussions and idea-sharing events. Core Support is another key aspect, with non-competing branch managers and in-office staff available to assist with marketing, technology, and administrative functions, ensuring agents can focus on their clients. Additionally, our Luxury Property Specialist Certification provides a strong foundation for a successful career representing exceptional properties and affluent clientele. At Coldwell Banker Realty, we are dedicated to fostering confidence and success in every agent.
Wealth Builder
We offer financial strategies agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you.
At Coldwell Banker Realty, Wealth Builder is a core value that underscores our commitment to helping agents grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you. Through our SPARK program, we offer agents access to real financial strategies and exclusive services, products, discounts, and more. Our Referral Rewards Program allows agents to build a stream of passive income by referring other talented agents to Coldwell Banker Realty, earning rewards for each closed transaction. In 2020 alone, our agents collectively earned over $10 million through this program. The Legal Assistance Program provides security with protection for settlements, judgments, costs, and legal fees. We also support Professional Growth, offering opportunities to move into management roles locally, nationally, or globally. Additionally, agents can save for their future with a Simplified Employee Pension (SEP) IRA retirement account through our special VIP program with Marc Jacobson & Associates, which includes personal consultations to ensure financial security. At Coldwell Banker Realty, we are dedicated to empowering our agents to achieve financial success and security.
Culture of Awesomeness
We provide a diverse environment that is collaborative, supportive and fun. We are a company that inspires pride.
At Coldwell Banker Realty, our Culture of Awesomeness is a core value that fosters a diverse, collaborative, supportive, and fun environment. We inspire pride by always putting Agents First, appreciating and recognizing their achievements. Our signature event, Gen Blue, brings together Coldwell Banker independent agents from around the world to network, share ideas, and learn from top real estate professionals, tech experts, and industry leaders. Local Networking Events celebrate success, reward achievements, and facilitate connections among high-performing agents. Our Agent Awards and Recognition program, including the annual awards gala, honors peak performers who achieve the highest levels within the company. Coldwell Banker Real Estate, founded in 1906 on principles of honesty, integrity, and customer-first service, continues to lead the industry through innovation and forward-thinking. Rated #1 in Real Estate Advertising, Agent Loyalty, and Real Estate Brand Online, Coldwell Banker Realty operates in 50 markets across the U.S., powered by approximately 52,200 independent agents and 700 offices. Additionally, we care deeply about our communities, ensuring that being part of Coldwell Banker Realty feels rewarding and impactful.
